Our story

The New FarmersDifferenceWhat makes us, us.

Real food over pills. Beyond organic. Mediterranean grown, lab-tested, and harvested fresh. Plus, frozen within 4 hours so every nutrient stays where it belongs.

01Cultivation

Quality spirulina,
grown safely.

Spirulina (specifically the strain we grow: Arthrospira platensis) is a non-toxic cyanobacterium. However, when grown in large outdoor ponds with bad culture management, the less-than-ideal conditions can result in contamination with other strains of algae that produce microcystins, which are toxic to humans.

Our partners cultivate our high-quality spirulina in high-tech tanks in a controlled environment in Israel to ensure perfect growing conditions that naturally exclude other algae from entering the system. Only algae that pass our strict quality standards will be shipped to our customers.

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02Quality control

100% pure
and lab-tested.

Contamination with heavy metals is a big concern in spirulina production and is normally the result of a contaminated water source. We conduct regular water quality tests on our cultivation water, and we filter the water before it enters our cultivation tanks to eliminate any remaining solids and organics.

In addition to that, we evaluate every harvested batch under the microscope to look for microcystin-producing algae and send samples to third-party labs to test for all common contaminants.

Microscope check
03Standards

Beyond organic.

It might sound counterintuitive, but organic isn't a sign of quality when it comes to spirulina. The USDA requires farmers to use an organic source of fertilizer like manure to be certified organic. Due to the nature of the algae cultivation process, it is impossible to remove all of the manure during harvest, and remnants end up in the final product.

Our farmers grow indoors in a 24-hour controlled environment that is free of pesticides and herbicides, and we only use food-grade salts and minerals as nutrient sources to replicate the natural environment of spirulina. We are 100% free of pesticides and other harmful chemicals to ensure the best spirulina possible.

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04Origin

A Mediterranean
staple.

Our spirulina is grown in Tel Mond, located in the Sharon region of Israel. This area benefits from fertile soil and a Mediterranean climate, supporting a wide variety of crops such as avocados and citrus fruits.

Spirulina thrives in the warm climate and under the care of world-class growers, allowing it to grow abundantly — the same way it has for centuries.

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05Real, not processed

It's not blue
for a reason.

"Blue Magic" sounds cool — but be aware you might not get what you want. Spirulina is a blue-green algae, which means it contains a blue and a green pigment, two extremely powerful antioxidants.

To achieve the bright blue color of "Blue Magic" you need to chemically strip away the green pigment. That's cool if you want to go for highly-processed Smurf nutrition — but we are here for unprocessed, real food.

WHOLE FOODBlue bowl filled with a colorful fruit salad on a wooden table in a kitchen setting.

Four things we
refuse to compromise on.

Every batch passes the same standards, every time. No shortcuts, no exceptions, no "good enough."

01

Indoor cultivation

Closed tanks, controlled climate, zero outdoor contamination risk.

02

Third-party tested

Heavy metals, microcystins, microbes: every batch verified.

03

No manure, ever

Food-grade salts & minerals only. That's beyond what organic asks for.

04

Green, not blue

Whole-pigment spirulina. No chemical stripping for novelty color.

Conveniently pre-portionedFresh podsfor your smoothie or water bottle.

Drop one in. Blend or stir. Feel the shift by week two: that's the New Farmers difference.

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